Boosting Revenue and Building Community: The Power of Family Discounts for Martial Arts Academies

Offering family discounts can be a powerful strategy to attract and retain customers. It not only provides a financial incentive for families to enroll multiple members in the academy but also fosters a sense of community and shared experience.

One example of a successful family discount program comes from Gracie Barra, a global Brazilian Jiu-Jitsu organization with over 800 schools worldwide. Gracie Barra offers a family discount of up to 20% for families with three or more members enrolled in the academy.

This discount not only incentivizes families to enroll multiple members but also helps to build a sense of community and shared experience within the academy. Family members can train and progress together, supporting each other throughout their martial arts journey.

As a result of this program, Gracie Barra has been able to attract and retain a significant number of families. In fact, a survey conducted by the organization found that 30% of their students were part of a family membership.

Another example comes from Kuk Sool Won, a martial arts organization with schools across the United States and around the world. Kuk Sool Won offers a family discount of 10% for families with two or more members enrolled in the academy.

This program has been successful in attracting and retaining families, with many members enrolling their children and other family members. The discount has also helped to build a sense of community within the academy, with families training and progressing together.

In conclusion, offering family discounts can be an effective strategy to attract and retain customers, build a sense of community within the academy, and generate additional revenue. The case studies of Gracie Barra and Kuk Sool Won demonstrate the success of this approach in the martial arts industry.